Public Relations Tip #4 - Public Relations and Celebrities
Public Relations Tip #4 - Celebrities, Fame, and Your Public Relations
Today I have an article from a wonderful and brilliant fellow, Don Crowther.
"How To Use The Fame Of Others To Build Your Publicity"
from Don Crowther's "Great PR Newsletter."
(For more information on 101PublicRelations and our collection of Special Reports, articles and other resources, visit 101PublicRelations.com.)
Have you ever noticed how famous people can get publicity almost without lifting a finger while you feel like every bit of media attention costs you endless work and struggle?
There's a way to fix that ... find a way to use the celebrity power of others in your behalf! As a result you not only both get publicity, but you get the benefit of the attention their presence brings and possibly their implied endorsement!
Here's some ways you can do this:
1. Use celebrities as examples
I just watched an interesting little news clip. It was promoting the latest issue of one of the women's magazines. It had one of their writers talking about how different facial structures need different styles of eyebrows.
(I didn't know how important it is for Madonna and Susan Sarandon to purposely perfectly pluck differently from each other.)
(By the way, I just read this to my middle daughter who stated "they do" with that tone of voice that implied "Dad, you just don't know anything!")
Instead of just talking about it, the spokesperson used pictures of different celebrities to illustrate good examples of eyebrow styles. I usually don't pay attention to these types of stories, but noticed this one because I glanced at the TV and saw a picture of one of my favorite stars, so started paying attention.
I'm sure that many others did too - and heard the mention that this was all covered in the latest issue of the magazine, while seeing a picture of that issue on-screen.
Other examples may include anything clothing or make-up related, how to handle a stressful situation at work (using scenes from movies), or hot vacation spots (using celebrities who've vacationed there as support).
2. Comment on the celebrities
This is very related to #1, but with a twist. Here instead of using the celebrity as an example (where you could conceivably have used any woman's face to show proper plucking principles) the celebrities are the core of your story.
In this case, your subject is the celebrities themselves and some aspect of their lives. An example is the annual best and worst dressed women at the Oscars.
But there's many other ways you could do it, including homes of the stars, comments made by politicians, even favorite dishes eaten by local radio stars at your restaurant.
In this case, your qualifications will be briefly stated, so it usually doesn't result in as powerful of a publicity punch as other items on this page, though you can twist it well in certain circumstances (a presentation expert commenting on the political debates or the thank you speeches at the awards builds your credibility.)
3. Rebut a celebrity
When you see a celebrity doing something that you strongly disagree with, you can oftentimes use that as a tool to get your cause on air.
For example, if a politician says something stupid, a celebrity's child could have been prevented from their wayward ways if only the parent had followed your techniques, a celebrity does the exactly opposite of your cause, etc., you've got a story in the making.
4. Give a celebrity an award
We see this especially around New Years - "Best or Worst____ Celebrity" (insert 'dressed, environmentally astute, foot-in-mouth,' etc., in the blank.)
But you can also use this in other ways.
If you know that a particular celebrity is supportive of your general cause, you may want to give them an award, especially if they are going to be in your community for a concert, etc.
Or, if your cause is important enough, you may be able to get them to come especially to accept your award or to have their publicist contact the press for you to come to them. You can always give the award without their being present, but you lose publicity value if you do so.
5. If you find a celebrity using your product / service
Restaurants do this all the time - grab a picture with the celebrity dining there, but others can do it, too.
They may like to order your hand-made soap. Ask for a testimonial.
Or, offer them a free year's supply if they will do so.
This starts getting to the line of paid sponsorships, so you are less likely to get success here, but it can never hurt to ask and sometimes 'it pays to pay,' as long as the celebrity can actually bring attention and support to your message.
6. Recognize your own celebrity
Many people have a personal celebrity status built within their niche that they may not even recognize. If you write, consult, are on a commercial, are a professor, or are any good at a sport, you may be a rock and roll star in your own little world.
If not, you probably should be, as this can literally change your ability to get publicity. If so, make sure that you use your celebrity appropriately and sparingly, so that you carefully preserve and build your celebrity presence and income potential.
Recognize that as a celebrity, there are people who will do what you tell them to simply because you tell them to do so - that can mean sponsorship and other dollars in your pocket.
Make good choices and you can significantly add to your bottom line!
If you're interested in more information on how to build your personal celebrity status with the media and within your personal niche, check out our other materials.
Keep the power of using celebrities always on your mind. It can make all the difference in the success of your publicity efforts.
There are lots of nuggets in this article. Hope you noticed them.
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
FreeTargetedTraffic.com
Today I have an article from a wonderful and brilliant fellow, Don Crowther.
"How To Use The Fame Of Others To Build Your Publicity"
from Don Crowther's "Great PR Newsletter."
(For more information on 101PublicRelations and our collection of Special Reports, articles and other resources, visit 101PublicRelations.com.)
Have you ever noticed how famous people can get publicity almost without lifting a finger while you feel like every bit of media attention costs you endless work and struggle?
There's a way to fix that ... find a way to use the celebrity power of others in your behalf! As a result you not only both get publicity, but you get the benefit of the attention their presence brings and possibly their implied endorsement!
Here's some ways you can do this:
1. Use celebrities as examples
I just watched an interesting little news clip. It was promoting the latest issue of one of the women's magazines. It had one of their writers talking about how different facial structures need different styles of eyebrows.
(I didn't know how important it is for Madonna and Susan Sarandon to purposely perfectly pluck differently from each other.)
(By the way, I just read this to my middle daughter who stated "they do" with that tone of voice that implied "Dad, you just don't know anything!")
Instead of just talking about it, the spokesperson used pictures of different celebrities to illustrate good examples of eyebrow styles. I usually don't pay attention to these types of stories, but noticed this one because I glanced at the TV and saw a picture of one of my favorite stars, so started paying attention.
I'm sure that many others did too - and heard the mention that this was all covered in the latest issue of the magazine, while seeing a picture of that issue on-screen.
Other examples may include anything clothing or make-up related, how to handle a stressful situation at work (using scenes from movies), or hot vacation spots (using celebrities who've vacationed there as support).
2. Comment on the celebrities
This is very related to #1, but with a twist. Here instead of using the celebrity as an example (where you could conceivably have used any woman's face to show proper plucking principles) the celebrities are the core of your story.
In this case, your subject is the celebrities themselves and some aspect of their lives. An example is the annual best and worst dressed women at the Oscars.
But there's many other ways you could do it, including homes of the stars, comments made by politicians, even favorite dishes eaten by local radio stars at your restaurant.
In this case, your qualifications will be briefly stated, so it usually doesn't result in as powerful of a publicity punch as other items on this page, though you can twist it well in certain circumstances (a presentation expert commenting on the political debates or the thank you speeches at the awards builds your credibility.)
3. Rebut a celebrity
When you see a celebrity doing something that you strongly disagree with, you can oftentimes use that as a tool to get your cause on air.
For example, if a politician says something stupid, a celebrity's child could have been prevented from their wayward ways if only the parent had followed your techniques, a celebrity does the exactly opposite of your cause, etc., you've got a story in the making.
4. Give a celebrity an award
We see this especially around New Years - "Best or Worst____ Celebrity" (insert 'dressed, environmentally astute, foot-in-mouth,' etc., in the blank.)
But you can also use this in other ways.
If you know that a particular celebrity is supportive of your general cause, you may want to give them an award, especially if they are going to be in your community for a concert, etc.
Or, if your cause is important enough, you may be able to get them to come especially to accept your award or to have their publicist contact the press for you to come to them. You can always give the award without their being present, but you lose publicity value if you do so.
5. If you find a celebrity using your product / service
Restaurants do this all the time - grab a picture with the celebrity dining there, but others can do it, too.
They may like to order your hand-made soap. Ask for a testimonial.
Or, offer them a free year's supply if they will do so.
This starts getting to the line of paid sponsorships, so you are less likely to get success here, but it can never hurt to ask and sometimes 'it pays to pay,' as long as the celebrity can actually bring attention and support to your message.
6. Recognize your own celebrity
Many people have a personal celebrity status built within their niche that they may not even recognize. If you write, consult, are on a commercial, are a professor, or are any good at a sport, you may be a rock and roll star in your own little world.
If not, you probably should be, as this can literally change your ability to get publicity. If so, make sure that you use your celebrity appropriately and sparingly, so that you carefully preserve and build your celebrity presence and income potential.
Recognize that as a celebrity, there are people who will do what you tell them to simply because you tell them to do so - that can mean sponsorship and other dollars in your pocket.
Make good choices and you can significantly add to your bottom line!
If you're interested in more information on how to build your personal celebrity status with the media and within your personal niche, check out our other materials.
Keep the power of using celebrities always on your mind. It can make all the difference in the success of your publicity efforts.
There are lots of nuggets in this article. Hope you noticed them.
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com/
http://www.FirstContactSecrets.com/blog
FreeTargetedTraffic.com
posted by Chip Tarver at 5:12 PM
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