Chip Tarver's Public Relations Tip #60 - Power of Perception
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Chip Tarver's Public Relations Tip #60 - The Real Power of Perception
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1. Public Relations is all about perception, and perception is typically the same thing as 'having it.'
2. Questions are powerful public relations strategy because they cause people to come up with their own answers.
3. You can direct people - or misdirect them (on purpose.)with your public relations.
4. Here are a couple of questions to illustrate this point about perceptions and pre-judging:
TWO TOUGH QUESTIONS ...
Question 1: If you knew a woman who was pregnant, who had 8 kids already, three who were deaf, two who were blind, one mentally retarded, and she had syphilis, would you recommend that she have an abortion?
Read the next question before looking at the answer for this one.
Question 2: It is time to elect a new world leader, and only your vote counts. Here are the facts about the three leading candidates ...
Candidate A -
Associates with crooked politicians, and consults with astrologists. He's had two Mistresses. He also chain smokes and drinks 8 to 10 martinis a day.
Candidate B -
He was kicked out of office twice, sleeps until noon, used opium in college and drinks a quart of whiskey every evening.
Candidate C -
He is a decorated war hero. He's a vegetarian, doesn't smoke, drinks an occasional beer and never cheated on his wife.
Which of these candidates would be your Choice? Decide first, no peeking, then look below for the answer.
----------------------------------------------
Candidate A: is Franklin D. Roosevelt.
Candidate B: is Winston Churchill.
Candidate C: is Adolph Hitler.
And, by the way, the answer to the abortion question: If you said yes, you just killed Beethoven. Pretty interesting isn't it? (Makes a person think before judging someone.)
Remember:
Amateurs built the Ark
Professionals built the Titanic
... and in case you never saw this one ...
Can you imagine working for a company that has a little more than 500 employees and has the following statistics:
* 29 have been accused of spousal abuse
* 7 have been arrested for fraud
* 19 have been accused of writing bad checks
* 117 have directly or indirectly bankrupted at least 2 businesses
* 3 have done time for assault
* 71 cannot get a credit card due to bad credit
* 14 have been arrested on drug-related charges
* 8 have been arrested for shoplifting
* 21 are currently defendants in lawsuits
* 84 have been arrested for drunk driving in the last year
Can you guess which organization this is? Give up yet?
It's the 535 members of the United States Congress. The same group of people who crank out hundreds of new laws each year designed to keep the rest of us in line.
I got this via email from my Dad. Is it true or not? If it is, does it matter? If it isn't, did you at least stop for a second or two to consider what was written hereand the effect it could have on your public relations? You decide ...
But now you start to see a bit more about perception and pre-judging ...
Chip
Chip Tarver's Public Relations Tip #60 - The Real Power of Perception
.
1. Public Relations is all about perception, and perception is typically the same thing as 'having it.'
2. Questions are powerful public relations strategy because they cause people to come up with their own answers.
3. You can direct people - or misdirect them (on purpose.)with your public relations.
4. Here are a couple of questions to illustrate this point about perceptions and pre-judging:
TWO TOUGH QUESTIONS ...
Question 1: If you knew a woman who was pregnant, who had 8 kids already, three who were deaf, two who were blind, one mentally retarded, and she had syphilis, would you recommend that she have an abortion?
Read the next question before looking at the answer for this one.
Question 2: It is time to elect a new world leader, and only your vote counts. Here are the facts about the three leading candidates ...
Candidate A -
Associates with crooked politicians, and consults with astrologists. He's had two Mistresses. He also chain smokes and drinks 8 to 10 martinis a day.
Candidate B -
He was kicked out of office twice, sleeps until noon, used opium in college and drinks a quart of whiskey every evening.
Candidate C -
He is a decorated war hero. He's a vegetarian, doesn't smoke, drinks an occasional beer and never cheated on his wife.
Which of these candidates would be your Choice? Decide first, no peeking, then look below for the answer.
----------------------------------------------
Candidate A: is Franklin D. Roosevelt.
Candidate B: is Winston Churchill.
Candidate C: is Adolph Hitler.
And, by the way, the answer to the abortion question: If you said yes, you just killed Beethoven. Pretty interesting isn't it? (Makes a person think before judging someone.)
Remember:
Amateurs built the Ark
Professionals built the Titanic
... and in case you never saw this one ...
Can you imagine working for a company that has a little more than 500 employees and has the following statistics:
* 29 have been accused of spousal abuse
* 7 have been arrested for fraud
* 19 have been accused of writing bad checks
* 117 have directly or indirectly bankrupted at least 2 businesses
* 3 have done time for assault
* 71 cannot get a credit card due to bad credit
* 14 have been arrested on drug-related charges
* 8 have been arrested for shoplifting
* 21 are currently defendants in lawsuits
* 84 have been arrested for drunk driving in the last year
Can you guess which organization this is? Give up yet?
It's the 535 members of the United States Congress. The same group of people who crank out hundreds of new laws each year designed to keep the rest of us in line.
I got this via email from my Dad. Is it true or not? If it is, does it matter? If it isn't, did you at least stop for a second or two to consider what was written hereand the effect it could have on your public relations? You decide ...
But now you start to see a bit more about perception and pre-judging ...
Chip
posted by Chip Tarver at 10:23 AM
