Tuesday, February 07, 2006

Chip Tarver's Public Relations Tip #64 - Amazon Attacks Google

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Public Relations Tip #64 - Amazon Attacks Google Big Time
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According to WebProNews today (article by David Utter) - Amazon is jumping into the contextual ad game, and has Google right in its crosshairs (as if we didn't already know that Google always has a target on its back.)

But ... ummmm ... there seems to be a wrench in the works ...

To employ Amazon's ad program, apparently you have to dump Google.

Seems to me that's a bit like betting on Any College USA going up against the Steelers in the Superbowl - (betting against the Big Boys.)

What do you think?

More soon -
Chip Tarver
chip at firstcontactsecrets dot com