Public Relations Tip #7 - Public Relations and Email
Public Relations Tip #7 - Is Email Your 'PR Friend?'
Public Relations and Email Marketing
by Chip Tarver
Here are some quick hints to consider as you use email as one of your contact methods to achieve public relations from the local, national, or international media.
1. Do not use a free email account if you want to be taken seriously by anyone in business. No Yahoo. No Hotmail. No AOL. Always use your company email account.
2. Don't use a silly alias. Your name is part of your branding and 100% of your recognition.
3. Be especially careful in crafting your emails so you don't look like a garden-variety spammer. Remember that any unsolicited email can be considered spam. When you're trying to make contact with a media person you don't yet know - that's an unsolicited email ...
4. Email is a great way to request a telephone appointment. It shows respect for the other person's time, and allows convenient scheduling. The trick is writing an email that gets opened, read, and acted on.
In the old days you could get away with about anything. And that's why we call them 'the old days.' Today is 'different,' and you must be, too ...
Email is one of your most effective means of communication, and your way to market at almost a zero cost ... so use it to your best efficiency.
The spam junkies, worms, trojans, viruses, and other rotten apples spoil the whole barrel. Be sure your email is one that is anticipated and opened. Do things the right way.
Stay focused on your target ... and remember that media coverage is all about the viewers, listeners, and/or readers. Always deliver great content to your media contacts to make life easier for them. Give them what they want and expect.
Point: Email is still viable (for today.)
One real problem is that some people are so stupid that they poison their own email supply (and ours) and will inevitably over time put themselves out of business. Brilliant ... aren't they?
Spam is wrecking the system and taxing all of the resources and patience of people - so it's the villain. Don't send frivolous ridiculous emails. Period.
Some people call email 'a gentle tap on the shoulder.' If a friend of yours tapped you on the shoulder, would you turn and pay attention - or be rude to your friend?
I make the analogy of (the proper use of) email to Federal Express.
Most people notice and open their FedX packages. Why? People don't usually waste time and money sending frivolous FedX packages. FedX packages get noticed. In a perfect world, if a friend tapped you on the shoulder and offered you a just-delivered FedX package - would you open it?
(Of course you would.)
Make sense?
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.FirstContactSecrets.com/blog
FreeTargetedTraffic.com
Public Relations and Email Marketing
by Chip Tarver
Here are some quick hints to consider as you use email as one of your contact methods to achieve public relations from the local, national, or international media.
1. Do not use a free email account if you want to be taken seriously by anyone in business. No Yahoo. No Hotmail. No AOL. Always use your company email account.
2. Don't use a silly alias. Your name is part of your branding and 100% of your recognition.
3. Be especially careful in crafting your emails so you don't look like a garden-variety spammer. Remember that any unsolicited email can be considered spam. When you're trying to make contact with a media person you don't yet know - that's an unsolicited email ...
4. Email is a great way to request a telephone appointment. It shows respect for the other person's time, and allows convenient scheduling. The trick is writing an email that gets opened, read, and acted on.
In the old days you could get away with about anything. And that's why we call them 'the old days.' Today is 'different,' and you must be, too ...
Email is one of your most effective means of communication, and your way to market at almost a zero cost ... so use it to your best efficiency.
The spam junkies, worms, trojans, viruses, and other rotten apples spoil the whole barrel. Be sure your email is one that is anticipated and opened. Do things the right way.
Stay focused on your target ... and remember that media coverage is all about the viewers, listeners, and/or readers. Always deliver great content to your media contacts to make life easier for them. Give them what they want and expect.
Point: Email is still viable (for today.)
One real problem is that some people are so stupid that they poison their own email supply (and ours) and will inevitably over time put themselves out of business. Brilliant ... aren't they?
Spam is wrecking the system and taxing all of the resources and patience of people - so it's the villain. Don't send frivolous ridiculous emails. Period.
Some people call email 'a gentle tap on the shoulder.' If a friend of yours tapped you on the shoulder, would you turn and pay attention - or be rude to your friend?
I make the analogy of (the proper use of) email to Federal Express.
Most people notice and open their FedX packages. Why? People don't usually waste time and money sending frivolous FedX packages. FedX packages get noticed. In a perfect world, if a friend tapped you on the shoulder and offered you a just-delivered FedX package - would you open it?
(Of course you would.)
Make sense?
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com
http://www.FirstContactSecrets.com/blog
FreeTargetedTraffic.com
posted by Chip Tarver at 8:28 AM
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