Public Relations Tip #48 - Public Relations Emails

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Public Relations Tip #48 - Your Public Relations Emails
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This is a quickie because it's not open to negotiation ... if you're wise ...

So pay attention - because if you don't, you'll miss this at your own peril. And - at the end of this post - if you think to yourself, "Yeah - I already knew all that" - then this post is for the readers who don't ...

I just got an email from someone on my list who I don't know. He whined about the formatting of an autoresponder message he received from me.

Here's the problem: He's on an old list of mine. My old autoresponder, QuickPayPro, screwed up so much and so often that I changed away from them months ago.

And this clown accosts me because he doesn't like the way his FREE CONTENT arrived.

Give me a break.

I dropped QPP because of the messes they seemed to continually create. I don't pay for that service any more because they were more trouble than they were worth. I'm surprised that emails are even going out from them any more because I don't pay them ... ;-).

So - rather than ask a simple question or just give me a friendly 'heads up' that there might be some sort of problem - he sends me an email with advice on how to format emails, all with a cocky tone of voice.

I guess he missed the Unsubscribe link at the bottom of the email. I'm sorry he did. In fact - hold on - and I'll go get his email and my response so you can read it ... I'll be right back ...

Here it is, with the name deleted to protect the guilty (who is also apparently a consultant of some type based on his email address):


At 06:02 AM 10/8/2005, you wrote:

Hi Chip,

Thanks for all your messages.

However, I don't read them due to the continuous text.

Please learn to format your emails for ease of reading!

You need to write in paragraphs, use headings, and limit your characters per line to 60.

Cheers,
Name Deleted


My reply:

Name -

Thank you for your email.

But frankly, I'm surprised at the tone of your email. So let me ask you a question:

Do you seriously think I create my emails in continuous text like you see below, and then with even a modicum of intelligence send them out formatted that way?

Or - do you suppose that there could have been a problem with that autoresponder company named QuickPayPro, and that might be why I no longer use that company as of many months ago?

Look at the date of that email in line 3 - it's 2004.

If you've read anything else I've ever written, you would know that not only do I spend copious amounts of time formatting all my projects ... I also do a lot of formatting projects for others - a service I provide through my business for certain so-called Internet 'gurus.'

My 'formatting' and other marketing and consulting skills have been responsible for about $140K in sales in 2 new product launches during the last 3 weeks, and will top out at $300K over the next 3 weeks ...

And since according to your address, you apparently have some sort of consulting practice, I would urge you to tell your clients not to write these sorts of emails to people when they don't know the facts.

When necessary, wisdom indicates that we ask people a question - as opposed to making blind statements about things when we don't know the facts.

In addition, you might consider advising your clients that these sorts of caustic emails will not endear your clients to the people they might need - or hope to do business with or get a referral from - at some point in the future.

To your success -
Chip

MORAL - Don't send stupid emails to people you don't even know. When in doubt - be gentle, unassuming, and helpful - instead of whining about the FREE CONTENT you're receiving.

And - how does this relate to your public relations? Everyone with whom you come into contact is an opportunity for free public relations on your behalf. It's called 'word of mouth.'

The real issue is: Will it be good PR or bad?

Chip Tarver
“The B2B Relationship and Product Launch Pro”

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