Public Relations Tip #8 - Public Relations and Amazon.com
Use Amazon.com in Your Public Relations
Creative Ways To Use Amazon.com to Get Free Publicity --
Even If You Haven't Written a Book
By Randy Gilbert
** How Can Amazon Be a River Of Gold? **
Amazon has created some hard feelings among authors, because it takes an enormous chunk of the profit for selling books and products.
Although I'm not trying to defend Amazon, I would like to expand the horizons of authors and help them to see how they can proactively turn Amazon into their own "River of Gold."
Stand back and consider that Amazon is loaded with people who love to buy books and products in your subject area and who are trained to use their credit cards online. They are the kind of people you want to have come to your own website and buy lots of things from you.
By helping them to flow into your own sales funnel, they will become gold to you.You can get these people to your website if you take advantage of the opportunities that Amazon is giving you.
If you are not introducing yourself to your potential customers every time they are logging onto Amazon, you are making a really big mistake (HUGE!).
** Your Perfect Customers Are Visiting Amazon! **
How do I know your "perfect customers" are visiting Amazon? Well, simply because they are buying every type of book on Amazon that is in your specialty area, genre, and niche. If you don't believe me, then who do you think is buying all those books?
How do I know people who shop on Amazon use their credit card online?
Because that is how you buy things on Amazon.
Additionally consider this. Amazon knows they are a proven source of people who buy on the Internet, because it has branched out and now sells just about everything else under the sun.
I'll say it again ... Amazon has trained millions of your potential "perfect customers" to use their credit cards online (impulsively), and you can attract them to your websites by branding your name in front of them every time they shop there.
** Amazon Is Ten Times Better Than Walmart! **
Amazon is fast becoming the Walmart of the Internet. But size is not the issue. What makes Amazon ten times better than Walmart is that Amazon is willing to share its traffic with you!! Can you imagine being able to duplicate yourself and being allowed to stand in every Walmart store, holding out your book and introducing yourself?
And even better, can you imagine having a display of your books and products next to every other complimentary product that is sold in every Walmart? Well, that is what you CAN DO virtually on Amazon.
Here Are 2 Ways To Sell More Books And Brand Your Name
Below are listed creative ideas for turning the people who visit Amazon into your own "perfect customers."
Use these 'Golden Tips' and you will see your book sales on Amazon increase dramatically and you will gain lots of perfect customers to your other websites. You will literally be turning Amazon into your own "River of Gold."
[Authors side note: I almost hate to share these, because I feel some of them have been my own little money making secrets. However, I know that if I don't give good things away, I will not get good things in return. So here they are. Please use them for your own benefit and feel free to share them with others.]
Golden Tip #1 - Tell People 'About You' and Become A Celebrity
Amazon has given you a very special place called "Your About You Area," that is a goldmine in itself. This is your own area that you have complete control over. You can post a flattering picture of yourself, and if you want, include your family or even your book.
You should use your "About Me" area to its maximum extent allowed. You can post who you are, what books you've written, how you can help people, and most importantly,which of your websites they can go visit to get your help.
This description of yourself can go on and on for up to 4,000 characters (~650 to 700 words). But here's a note to the wise; be sincere, be personal, don't include any hype, and stay within Amazon's guidelines.
Amazon's guidelines say no domain names, URLs, or hyperlinks. Also, no commercial advertising, promotion, or solicitation. Therefore, you only promote yourself and describe your websites and their addresses with words.
I also describe what I will give to people who contact me and so far Amazon says that's OK. To find "Your About You Area," click on your store tab. For example, if your name is Jan, then the tab will most "Jan's Store." Then click on the sub-tab "Friends &Favorites."
Next, look down on the left of the page and click on "Your About You Area." Please, don't let this vein of gold go untouched. To see a sample of mine, I've set up a link that will take you there directly: http://AmazonBestSellerSecrets.com/about-me-area
Golden Tip #2 - Use Your Branded Name as Your Amazon Name
In "Your About You Area" there is a place for you to type in 'Your Name.' It may sound like a simpleton idea, but I recommend you enter the name that you want people to know you by.
Here are some possibilities.
Use your branded name (ex. Randy Gilbert, Host, The Inside Success Show). You can also make it easy for people to get in touch with you if you use your branded name email address (ex. RandyGilbert@RandyGilbert.com), or your vanity toll-free telephone number (ex. Randy Gilbert, call 866-MAUI-BOY).
Check out this vein of gold. If you have more than one specialty or branded website, you can open an Amazon account for each.
All you have to do is create separate accounts using another email address, and purchase something from that Amazon account. I have 3 accounts. One for my "Dr. Proactive" niche, one for my Host of "The Inside Success Show" niche, and one for my "Amazon Best Seller Secrets" niche.
There's no cost, so why not?
Randy Gilbert
Great stuff, eh?
Chip
Creative Ways To Use Amazon.com to Get Free Publicity --
Even If You Haven't Written a Book
By Randy Gilbert
** How Can Amazon Be a River Of Gold? **
Amazon has created some hard feelings among authors, because it takes an enormous chunk of the profit for selling books and products.
Although I'm not trying to defend Amazon, I would like to expand the horizons of authors and help them to see how they can proactively turn Amazon into their own "River of Gold."
Stand back and consider that Amazon is loaded with people who love to buy books and products in your subject area and who are trained to use their credit cards online. They are the kind of people you want to have come to your own website and buy lots of things from you.
By helping them to flow into your own sales funnel, they will become gold to you.You can get these people to your website if you take advantage of the opportunities that Amazon is giving you.
If you are not introducing yourself to your potential customers every time they are logging onto Amazon, you are making a really big mistake (HUGE!).
** Your Perfect Customers Are Visiting Amazon! **
How do I know your "perfect customers" are visiting Amazon? Well, simply because they are buying every type of book on Amazon that is in your specialty area, genre, and niche. If you don't believe me, then who do you think is buying all those books?
How do I know people who shop on Amazon use their credit card online?
Because that is how you buy things on Amazon.
Additionally consider this. Amazon knows they are a proven source of people who buy on the Internet, because it has branched out and now sells just about everything else under the sun.
I'll say it again ... Amazon has trained millions of your potential "perfect customers" to use their credit cards online (impulsively), and you can attract them to your websites by branding your name in front of them every time they shop there.
** Amazon Is Ten Times Better Than Walmart! **
Amazon is fast becoming the Walmart of the Internet. But size is not the issue. What makes Amazon ten times better than Walmart is that Amazon is willing to share its traffic with you!! Can you imagine being able to duplicate yourself and being allowed to stand in every Walmart store, holding out your book and introducing yourself?
And even better, can you imagine having a display of your books and products next to every other complimentary product that is sold in every Walmart? Well, that is what you CAN DO virtually on Amazon.
Here Are 2 Ways To Sell More Books And Brand Your Name
Below are listed creative ideas for turning the people who visit Amazon into your own "perfect customers."
Use these 'Golden Tips' and you will see your book sales on Amazon increase dramatically and you will gain lots of perfect customers to your other websites. You will literally be turning Amazon into your own "River of Gold."
[Authors side note: I almost hate to share these, because I feel some of them have been my own little money making secrets. However, I know that if I don't give good things away, I will not get good things in return. So here they are. Please use them for your own benefit and feel free to share them with others.]
Golden Tip #1 - Tell People 'About You' and Become A Celebrity
Amazon has given you a very special place called "Your About You Area," that is a goldmine in itself. This is your own area that you have complete control over. You can post a flattering picture of yourself, and if you want, include your family or even your book.
You should use your "About Me" area to its maximum extent allowed. You can post who you are, what books you've written, how you can help people, and most importantly,which of your websites they can go visit to get your help.
This description of yourself can go on and on for up to 4,000 characters (~650 to 700 words). But here's a note to the wise; be sincere, be personal, don't include any hype, and stay within Amazon's guidelines.
Amazon's guidelines say no domain names, URLs, or hyperlinks. Also, no commercial advertising, promotion, or solicitation. Therefore, you only promote yourself and describe your websites and their addresses with words.
I also describe what I will give to people who contact me and so far Amazon says that's OK. To find "Your About You Area," click on your store tab. For example, if your name is Jan, then the tab will most "Jan's Store." Then click on the sub-tab "Friends &Favorites."
Next, look down on the left of the page and click on "Your About You Area." Please, don't let this vein of gold go untouched. To see a sample of mine, I've set up a link that will take you there directly: http://AmazonBestSellerSecrets.com/about-me-area
Golden Tip #2 - Use Your Branded Name as Your Amazon Name
In "Your About You Area" there is a place for you to type in 'Your Name.' It may sound like a simpleton idea, but I recommend you enter the name that you want people to know you by.
Here are some possibilities.
Use your branded name (ex. Randy Gilbert, Host, The Inside Success Show). You can also make it easy for people to get in touch with you if you use your branded name email address (ex. RandyGilbert@RandyGilbert.com), or your vanity toll-free telephone number (ex. Randy Gilbert, call 866-MAUI-BOY).
Check out this vein of gold. If you have more than one specialty or branded website, you can open an Amazon account for each.
All you have to do is create separate accounts using another email address, and purchase something from that Amazon account. I have 3 accounts. One for my "Dr. Proactive" niche, one for my Host of "The Inside Success Show" niche, and one for my "Amazon Best Seller Secrets" niche.
There's no cost, so why not?
Randy Gilbert
Great stuff, eh?
Chip
posted by Chip Tarver at 10:11 AM
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