Public Relations Tip #9 - Public Relations Through Effective Emails

Public Relations Tip #9 - Public Relations Through Emails That Work

Writing a Public Relations Email That Gets Opened
(An email requesting a phone call)


This is a quickie because this is not a difficult task.

Yes - due to the scourge of spammers (AKA losers) prevailing on the Internet today, our dear email system is just not what it used to be.

Fact.

But - like it or not - lots of impolite people barge in via telephone at all hours during the day and night, too. People in the media have tons of responsiblilities and loads of deadline pressures.

Now it's even MORE IMPORTANT to know how to craft an email that gets opens. You have to be able to rise above the noise and clutter in your public relations target's inbox. It also keeps you off their phones.

So without further delay - let's get started ... here's one example ...

NOTE: NEVER LIE TO PEOPLE. IF YOU DON'T SINCERELY MEAN WHAT I ILLUSTRATE BELOW - OR IF IT IS NOT TRUE IN YOUR SITUATION, FIND ANOTHER WAY.) (all caps on purpose)

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Subject line: Firstname - I'm *very* interested in your (fill in the blank)

Hi, Firstname -

I've (watched, read, whatever) you for a while now, and I'd love to be a trusted asset for you.

It might be a bit of a stretch at the moment - since we have not yet met - but out of respect for your time and deadlines, I just wanted to shoot you a quick email.

Would you please be so kind as to share between five and seven minutes on the phone with me at a time convenient for you? My area of expertise is (fill in the blank.) Whenever you need a quick quote, reference, or kicker, I'm as close as a local cell phone.

I'd never send this email if I weren't serous about being a trusted asset for you, and I never forget that the only reason we're here is for your (readers, listeners.)

Please be so kind as to tell me a convenient day and time for you to share a few minutes with me, as well as a phone number you prefer I use. I'm happy to get in touch whenever is convenient, or if it's easier, please feel free to call me.

I absolutely know and understand the pressures of your business. I promise not to waste one second of your valuable time. When you kindly reply to this email, please specify what type of info you'd like to see on me, so you can be comfortable when we chat for a couple of minutes.

Thank you in advance. I truly appreciate your time -
My name
My phone number
My URL

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IMPORTANT POINTS:

This email sample is short, interesting, intriguing, sincere, respectful, to the point, humble, and assuming a successful outcome.

It's a text email - not an html email.

I didn't say a word about how great I think I am. I said I know it's all about his (her) readers or listeners.

Any person worth knowing *will* respond with an answer. Further, they should be happy to set up a time to talk with you for a few minutes.

If they don't respond, they don't deserve your attention, your time, or your help. That said, if you're absolutely determined to work with a certain person, you can always email him or her later once you have some press credentials and credibility to add to your next contact attempt.

Keep at it. You'll find someone who cares. You deserve that much, for sure.

Lots of people will appreciate your help.

Chip