Sunday, August 07, 2005

Public Relations Tip #19 - Public Relations and Personal Benefits

Public Relations Tip #19 - Public Relations and Personal Benefits For YOU


Perhaps some of you might consider this post off-topic.

If you do, that's OK.

This is a quickie to simply reinforce and reiterate the immense benefits of working for yourself - as opposed to working for someone else.

A week ago today, my daughter (Cassi Tarver) and her youth group left Church for a 7-day tour through TN, GA, and FL. They performed 7 times in 5 days.

At the last moment, I decided I would hop a plane and fly to FL to catch their final performance at my Pastor's 'old Church.'

I did. They were amazing and awesome, and simply blew me away.

I flew to Ft. Myers Wednesday morning, spent a few days with friends, and went and surprised Cassi and her youth group Friday night at their final performance before heading back home.

I also talked with a fellow who is one of the most amazing saxophone players I've ever met about starting his own web business sharing his musical talent.

The trip cost about $700 total, and I was away from my office and clients from Wednesday through Saturday.

I didn't have to ask anyone's permission. I didn't make other people mad at me for leaving them 'minding the store. ' I wanted to go. I went. The end.

What's this got to do with public relations?

A lot.

When you work for yourself, and your public relations efforts pay off, and you are successful enough that only you determine what you do with your minutes ... that's real success.

Being able to decide in a moment's notice that you want to fly a couple of thousand miles to go support your kids in a activity - and the $700 is affordable and does not scare you - to me that's the real definition of success.

So invest some time, money, and effort in doing your own public relations. Being able to determine your own destiny and the use of your time sure beats working for some goofball clown who could at any minute decide that you're as expendable as you really are.

At least, if you work for yourself - you know who determined your destiny.

Does that sound important to you as you consider your public relations efforts?

Chip