Public Relations Tip #15 - Public Relations, Keywords, Search Engines, Relevance, and Content

Public Relations Tip #15 - Public Relations, Keywords, Search Engines, Relevance, and Content are Your Keys to Abundance


This is a public relations quickie because it is simple to understand and simple to do.

If you already know this, are you doing it? Do your Google Page Rank and Alexa Rating confirm this?

If you don't know it, here it is ...

Search engines care about two things: content and relevance. Does the info you provide match the keywords you say you're trying to satisfy?

People care about two things: content and relevance. Does the info you provide match the keywords you say you're trying to satisfy?

There - simple, wasn't it?

Both search engines and people care about the actual terms used to find information - based on real results, not our speculation - so please be sure you know the terms people use to find your information ... not the terms you think people use.

The differerences are life- and business-changing. If your public relations efforts do not first embrace this proven principle, the rest of what you're doing is 100% wasted.

For more on this and other relevant topics, go to my B2B Tips & B2B Techniques Blog at http://www.firstcontactsecrets.com/blog.

Just the truth ...

Chip