Public Relations Tip #14 - What Is Public Relations?
Public Relations Tip #14 - Public Relations Defined
It just occured to me that we've gotten all the way to public relations tip #14 without my even telling you exactly what public relations and publicity are ...
So - as to not give you some spin-definition, I went to Dictionary.com. There are 3 entries found for public relations.
public relations - pl.n. Abbr. PR
1. (used with a sing. verb) The art or science of establishing and promoting a favorable relationship with the public.
2. (used with a pl. verb) The methods and activities employed to establish and promote a favorable relationship with the public.
3. (used with a sing. or pl. verb) The degree of success obtained in achieving a favorable relationship with the public.
==========================
There are 3 entries found for publicity.
pub·lic·i·ty ( P ) Pronunciation Key (p-bls-t)n.
1. Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.
2. Public interest, notice, or notoriety achieved by the spreading of such information.
3. The act, process, or occupation of disseminating information to gain public interest; a message issued in behalf of some product or cause or idea or person or institution.
==========================
Here 15 synonym entries found for publicity.
Main Entry: publicity
Part of Speech: noun
Definition: promotion
Synonyms:
advertising, announcement, announcing, attention, ballyhoo, big noise, billing, blurb, boost, broadcasting, build-up, clout, commercial, currency, distribution, fame, handout, hard sell, hoopla, hype, ink, limelight, noise, notoriety, pitch, plug, PR, press, press-agentry, promo, promulgation, propaganda, public notice, public relations, puff, puffery, pushing, release, report, réclame, scratch, skywriting, spotlight, spread, write-up
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: advertisement
Part of Speech: noun
Definition: notice
Synonyms:
ad, advert, announcement, ballyhoo, bill, blurb, broadcast, circular, classified ad, commercial, communication, declaration, display, endorsement, exhibit, exhibition, flyer, literature, notice, notification, placard, plug, poster, proclamation, promotion, promulgation, propaganda, publication, publicity, squib, throwaway, want ad
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: advertising
Part of Speech: noun
Definition: notice
Synonyms:
announcement, announcing, ballyhoo, ballyhooing, billing, blasting, blurb, broadcasting, build-up, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla, hype, pitch, plug, posting, proclamation, promo, promoting, promotion, public relations, publicity, puff, screamer, spread, squib
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: buildup
Part of Speech: noun
Definition: accumulation
Synonyms:
accretion, advertising, ballyhoo, development, enlargement, escalation, expansion, gain, growth, heap, hype, increase, load, mass, plug, promotion, publicity, puff, stack, stockpile, store
Antonyms: decrease
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: communication
Part of Speech: noun 2
Definition: information
Synonyms:
account, advice, announcement, briefing, bulletin, communiqué, conversation, converse, declaration, directive, disclosure, dispatch, dope, dope sheet, excerpt, global village, goods, hot poop, hot story, ideas, info, information, inside story, intelligence, language, lowdown, message, missive, news, note, pipeline, poop, prophecy, précis, publicity, report, revelation, scoop, skinny, speech, statement, summary, tidings, translation, utterance, warning, word, work
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: communications
Part of Speech: noun
Definition: exchange
Synonyms:
information technology, means, media, public relations, publicity, route, telecommunications, transport, travel
Antonyms: secret
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: exposure
Part of Speech: noun
Definition: uncovering
Synonyms:
acknowledgment, airing, baring, betrayal, confession, danger, defenselessness, denudation, denunciation, disclosure, display, divulgence, divulging, exhibition, expose, giveaway, handout, hazard, introduction, jeopardy, laying open, liability, manifestation, nakedness, openness, peril, presentation, publicity, revelation, risk, showing, susceptibility, susceptiveness, susceptivity, uncovering, unfolding, unmasking, unveiling, vulnerability, vulnerableness
Antonyms: cover, safeguard, shelter, shield
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: press agency
Part of Speech: noun
Definition: press association
Synonyms:
news agency, news service, publicity agency, public relations agency, wire service
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: press agent
Part of Speech: noun
Definition: publicity person
Synonyms:
advance man, PA, PR consultant, press officer, publicist, publicity agent, public relations officer
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: promotion
Part of Speech: noun 2
Definition: publicity
Synonyms:
advertising, advertising campaign, ballyhoo, blurb, buildup, hard sell, hoopla, hype, notice, pitch, pizzazz, plug, plugging, PR, press, press-agentry, promo, propaganda, public relations, publicity, puff, puffery, pushing, screamer, spread, squib
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: propaganda
Part of Speech: noun
Definition: information
Synonyms:
advertising, agitprop, announcement, ballyhoo, brainwashing, disinformation, doctrine, evangelism, handout, hogwash, hype, implantation, inculcation, indoctrination, newspeak, promotion, promulgation, proselytism, publication, publicity
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: publication
Part of Speech: noun 1
Definition: information
Synonyms:
advertisement, airing, announcement, appearance, ballyhoo, broadcast, broadcasting, build-up, communication, declaration, disclosure, discovery, dissemination, divulgation, issuance, issuing, notification, proclamation, promulgation, pronunciamento, public relations, publicity, publishing, reporting, revelation, statement, ventilation, writing
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: puff
Part of Speech: noun 2
Definition: advertisement
Synonyms:
advertising, blurb, boost, buildup, commendation, favorable mention, good word, hype, laudation, plug, praise, press-agentry, promo, promotion, publicity, puffery, push, sales talk, write-up
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: release
Part of Speech: noun 2
Definition: publication
Synonyms:
announcement, dope, flash, handout, issue, leak, news, notice, offering, poop, poop sheet, proclamation, propaganda, publicity, scoop, skinny, song, story, the goods
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: spotlight
Part of Speech: noun
Definition: attention
Synonyms:
center stage, fame, flashlight, floodlight, interest, light, limelight, notoriety, public attention, public eye, publicity
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Hope this helps you understand the meaning of public relations without the spin from any gurus or other people trying to sell you something. If you think about it - this is also a wealth of keywords for your research if you're 'in the business.'
Chip
It just occured to me that we've gotten all the way to public relations tip #14 without my even telling you exactly what public relations and publicity are ...
So - as to not give you some spin-definition, I went to Dictionary.com. There are 3 entries found for public relations.
public relations - pl.n. Abbr. PR
1. (used with a sing. verb) The art or science of establishing and promoting a favorable relationship with the public.
2. (used with a pl. verb) The methods and activities employed to establish and promote a favorable relationship with the public.
3. (used with a sing. or pl. verb) The degree of success obtained in achieving a favorable relationship with the public.
==========================
There are 3 entries found for publicity.
pub·lic·i·ty ( P ) Pronunciation Key (p-bls-t)n.
1. Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.
2. Public interest, notice, or notoriety achieved by the spreading of such information.
3. The act, process, or occupation of disseminating information to gain public interest; a message issued in behalf of some product or cause or idea or person or institution.
==========================
Here 15 synonym entries found for publicity.
Main Entry: publicity
Part of Speech: noun
Definition: promotion
Synonyms:
advertising, announcement, announcing, attention, ballyhoo, big noise, billing, blurb, boost, broadcasting, build-up, clout, commercial, currency, distribution, fame, handout, hard sell, hoopla, hype, ink, limelight, noise, notoriety, pitch, plug, PR, press, press-agentry, promo, promulgation, propaganda, public notice, public relations, puff, puffery, pushing, release, report, réclame, scratch, skywriting, spotlight, spread, write-up
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: advertisement
Part of Speech: noun
Definition: notice
Synonyms:
ad, advert, announcement, ballyhoo, bill, blurb, broadcast, circular, classified ad, commercial, communication, declaration, display, endorsement, exhibit, exhibition, flyer, literature, notice, notification, placard, plug, poster, proclamation, promotion, promulgation, propaganda, publication, publicity, squib, throwaway, want ad
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: advertising
Part of Speech: noun
Definition: notice
Synonyms:
announcement, announcing, ballyhoo, ballyhooing, billing, blasting, blurb, broadcasting, build-up, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla, hype, pitch, plug, posting, proclamation, promo, promoting, promotion, public relations, publicity, puff, screamer, spread, squib
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: buildup
Part of Speech: noun
Definition: accumulation
Synonyms:
accretion, advertising, ballyhoo, development, enlargement, escalation, expansion, gain, growth, heap, hype, increase, load, mass, plug, promotion, publicity, puff, stack, stockpile, store
Antonyms: decrease
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: communication
Part of Speech: noun 2
Definition: information
Synonyms:
account, advice, announcement, briefing, bulletin, communiqué, conversation, converse, declaration, directive, disclosure, dispatch, dope, dope sheet, excerpt, global village, goods, hot poop, hot story, ideas, info, information, inside story, intelligence, language, lowdown, message, missive, news, note, pipeline, poop, prophecy, précis, publicity, report, revelation, scoop, skinny, speech, statement, summary, tidings, translation, utterance, warning, word, work
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: communications
Part of Speech: noun
Definition: exchange
Synonyms:
information technology, means, media, public relations, publicity, route, telecommunications, transport, travel
Antonyms: secret
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: exposure
Part of Speech: noun
Definition: uncovering
Synonyms:
acknowledgment, airing, baring, betrayal, confession, danger, defenselessness, denudation, denunciation, disclosure, display, divulgence, divulging, exhibition, expose, giveaway, handout, hazard, introduction, jeopardy, laying open, liability, manifestation, nakedness, openness, peril, presentation, publicity, revelation, risk, showing, susceptibility, susceptiveness, susceptivity, uncovering, unfolding, unmasking, unveiling, vulnerability, vulnerableness
Antonyms: cover, safeguard, shelter, shield
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: press agency
Part of Speech: noun
Definition: press association
Synonyms:
news agency, news service, publicity agency, public relations agency, wire service
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: press agent
Part of Speech: noun
Definition: publicity person
Synonyms:
advance man, PA, PR consultant, press officer, publicist, publicity agent, public relations officer
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: promotion
Part of Speech: noun 2
Definition: publicity
Synonyms:
advertising, advertising campaign, ballyhoo, blurb, buildup, hard sell, hoopla, hype, notice, pitch, pizzazz, plug, plugging, PR, press, press-agentry, promo, propaganda, public relations, publicity, puff, puffery, pushing, screamer, spread, squib
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: propaganda
Part of Speech: noun
Definition: information
Synonyms:
advertising, agitprop, announcement, ballyhoo, brainwashing, disinformation, doctrine, evangelism, handout, hogwash, hype, implantation, inculcation, indoctrination, newspeak, promotion, promulgation, proselytism, publication, publicity
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: publication
Part of Speech: noun 1
Definition: information
Synonyms:
advertisement, airing, announcement, appearance, ballyhoo, broadcast, broadcasting, build-up, communication, declaration, disclosure, discovery, dissemination, divulgation, issuance, issuing, notification, proclamation, promulgation, pronunciamento, public relations, publicity, publishing, reporting, revelation, statement, ventilation, writing
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: puff
Part of Speech: noun 2
Definition: advertisement
Synonyms:
advertising, blurb, boost, buildup, commendation, favorable mention, good word, hype, laudation, plug, praise, press-agentry, promo, promotion, publicity, puffery, push, sales talk, write-up
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: release
Part of Speech: noun 2
Definition: publication
Synonyms:
announcement, dope, flash, handout, issue, leak, news, notice, offering, poop, poop sheet, proclamation, propaganda, publicity, scoop, skinny, song, story, the goods
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Main Entry: spotlight
Part of Speech: noun
Definition: attention
Synonyms:
center stage, fame, flashlight, floodlight, interest, light, limelight, notoriety, public attention, public eye, publicity
Source:
Roget's New Millennium™ Thesaurus, First Edition (v 1.1.1)Copyright © 2005 by Lexico Publishing Group, LLC. All rights reserved.
==========================
Hope this helps you understand the meaning of public relations without the spin from any gurus or other people trying to sell you something. If you think about it - this is also a wealth of keywords for your research if you're 'in the business.'
Chip
posted by Chip Tarver at 1:02 PM
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