Public Relations Tip #21 - Public Relations and Reporters
Public Relations Tip #21 - Public Relations and Reporters - Being an Expert
1. How to Establish Yourself as an Expert
Provide value and solid information to people. Answer their questions. Offer real advice. Be who and what you purport to be. Be faithful and reliable.
2. How to Get Started
Learn as much as you can about something, preferably something in which you have a genuine interest (it's also a lot more fun this way because it doesn't feel like work.)
3. What to be an Expert in
You're on your own for that. You have to decide on your own what you want to do. I can help you do it once you decide ...but never let anyone tell you what your dreams are.
4. How to Establish Your Value
Other than what I already stated, you have to offer to do what people can't do, what they won't do, or what they just don't feel like doing. You have to provide something they don't already have. This establishes your value fast.
5. How to Pick a Person or Group
Do your homework and research. If you don't know what is important to a person or group of people, what they are involved in, what their mission and vision are ... how can you be of any value to them?
6. Working with a Reporter, for Instance
To be valuable to a reporter, you first have to become a 'source.' Before you can do that you have to become an 'expert' (see above.)Do your homework on that reporter. See what kinds of stories or beats he or she covers.Get familiar with these as quickly as you can.
7. How to Get Familiar
Other than what I already stated, read or listen to the reporter's stories. Then go to your local major bookstore like Barnes and Noble, and buy all the magazines that cover that topic.
Read them. Get on the Web and go to newsgroups, forums, etc., and do some keyword research.
Learn the terms that apply. Find out who the leaders of this niche are. Go to their websites. Get on their lists. Find out where they hang out together.
Study them.
Develop your own opinions and points of view.Get very familiar with the subject matter (AKA become and expert in your field.) Now, once you've done all this, approach your reporter and offer to be a source for feedback, opinions, research, or whatever the reporter needs (establish your value.)
Do these things, and you not only become an expert in your field ... you also become a trusted source for the reporter. Then it starts snowballing as you leverage your credibility into new contacts and deals.
Worth the effort? You decide.
I can promise you that you'll never buy some over-hyped piece of junk product from the guru-of-the-week that will do this stuff for you ... no matter what they promise or how bad you get ripped off buying it.
Chip
1. How to Establish Yourself as an Expert
Provide value and solid information to people. Answer their questions. Offer real advice. Be who and what you purport to be. Be faithful and reliable.
2. How to Get Started
Learn as much as you can about something, preferably something in which you have a genuine interest (it's also a lot more fun this way because it doesn't feel like work.)
3. What to be an Expert in
You're on your own for that. You have to decide on your own what you want to do. I can help you do it once you decide ...but never let anyone tell you what your dreams are.
4. How to Establish Your Value
Other than what I already stated, you have to offer to do what people can't do, what they won't do, or what they just don't feel like doing. You have to provide something they don't already have. This establishes your value fast.
5. How to Pick a Person or Group
Do your homework and research. If you don't know what is important to a person or group of people, what they are involved in, what their mission and vision are ... how can you be of any value to them?
6. Working with a Reporter, for Instance
To be valuable to a reporter, you first have to become a 'source.' Before you can do that you have to become an 'expert' (see above.)Do your homework on that reporter. See what kinds of stories or beats he or she covers.Get familiar with these as quickly as you can.
7. How to Get Familiar
Other than what I already stated, read or listen to the reporter's stories. Then go to your local major bookstore like Barnes and Noble, and buy all the magazines that cover that topic.
Read them. Get on the Web and go to newsgroups, forums, etc., and do some keyword research.
Learn the terms that apply. Find out who the leaders of this niche are. Go to their websites. Get on their lists. Find out where they hang out together.
Study them.
Develop your own opinions and points of view.Get very familiar with the subject matter (AKA become and expert in your field.) Now, once you've done all this, approach your reporter and offer to be a source for feedback, opinions, research, or whatever the reporter needs (establish your value.)
Do these things, and you not only become an expert in your field ... you also become a trusted source for the reporter. Then it starts snowballing as you leverage your credibility into new contacts and deals.
Worth the effort? You decide.
I can promise you that you'll never buy some over-hyped piece of junk product from the guru-of-the-week that will do this stuff for you ... no matter what they promise or how bad you get ripped off buying it.
Chip
posted by Chip Tarver at 4:54 PM
<< Home