Public Relations Tip #25 - Public Relations and Your Audience

Public Relations Tip #25 - Public Relations and Your Real Audience


This is short on purpose.

Lots of people get all hung up trying to get Public Relations (PR) for their 'whatever' ... and yes - there definitely are ways, methods, tips, tools, and techniques that work.

Look at the terms ... 'public & relations' ... "relating to the public." The last time I checked, that describes you, me, and everyone else we know ...

Watch what is already being covered. "Borrow" from that if you have to.

But remember this ... above all.

Your audience is ...

YOU.

Think about if for a second. You are not only the supplier of the news in this instance ... you are also the consumer. If it's TV you want to approach - you're the person watching the TV.

Ditto if it's radio.

Ditto if it's print.

So ... from now on, when you are trying to generate your own public relations, remember that you need a hook and an angle that YOU would find fascinating ... instead of frying your brain to come up with something that nebulous group called 'the public' would find interesting.

See - it's not so hard ... ;-).

Chip